Monday, 24 August 2026
Euphemism Treadmill and Intellectual Disability
Why terminology changes:
Terms used for
intellectual disabilities can change over time because words
that were originally
intended to be clinical, scientific,
or neutral can acquire negative meanings when
society uses them as insults.
This process is often
called the euphemism treadmill.
1. Older scientific
terms
Words such as “idiot,”
“imbecile,” “moron,” and “feeble-minded”
were historically used as medical,
psychological, educational, or legal classifications.
They did not originally
have exactly the same meaning they have today.
2. The terms become
insults
As these words entered
everyday language, they increasingly became
associated with stupidity, incompetence, or
worthlessness.
Eventually,
they became offensive labels rather than
useful descriptions.
3. A new term is
introduced
Professionals and
advocates may then adopt a newer term that is
intended to be more respectful, neutral, and
accurate.
This creates the
euphemism treadmill:
Clinical term → becomes stigmatized → becomes an insult →
replaced by a new term → new term may eventually
become stigmatized
Example: “Mental
Retardation”
“Mental retardation” was
once an accepted professional and governmental term. However,
the word “retarded”
increasingly became a derogatory insult.
In the United States,
Rosa's Law (2010) changed federal terminology,
replacing references to
“mental retardation” with “intellectual disability”
in federal laws and
regulations. Rosa's Law — GovInfo
Modern terminology
Today, intellectual
disability (ID) is the widely accepted professional term.
It is also important to
remember that language preferences can differ.
Person-first language uses phrases such as:
“a person with an
intellectual disability”
“a person with a
disability”
However, some people
prefer identity-first language, such as:
“an intellectually
disabled person”
“a disabled person”
Neither approach should
be assumed to be preferred by everyone.
The Person's own perspective
is the most important consideration.
Key study point
The euphemism treadmill
describes how a neutral or clinical term can become stigmatised,
leading society to replace it with a new term
intended to be more respectful.
This is a particularly
useful concept for understanding why disability
terminology has changed
throughout history and why language can
influence how people
with disabilities are perceived and treated.
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